Design Libraries

GumGum

Aim: Migrate the fractured branding for GumGum into a single location and keep it up-to-date with any branding developments

The branding of GumGum was spread out in multiple files, shared drives and ecosystems. Some lived in Adobe Libraries, some lived in Google Drive and more lived on a landing page brand book.

For my own sanity, I started organising and unifying branding/assets into Figma libraries so I could pull content more easily. My initiative was soon given the green light to expand the reach, and now there is a large collection of libraries covering all facets of the branding, and all team members pull from the libraries. dop

Iconography

For the icon library I constructed the icons to be modular using Figma’s variables and styles. The brand colour variables were used to keep the gradients accurate, and an instanced icon could toggle between light or dark mode, and filled or outlined.

An assortment of icons from the 530+ library

Showing the dynamic design of the icons for different use cases

Illustrations

Before I worked on them, illustrations were isolated from each other and not using consistent styles and sizing. I updated them using shared components and redesigned some older ones to fit the newer branding. Overall, the company doesn’t reuse many illustrations, but having the system where repeated ones are easily available and on brand has helped.

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